Blog

Apps, Tools and News Concerning Social Media

Businesses can now use Pinterest!

Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a globa…

Should Business Outsource Social Media Posting?

Although this question may be debatable, here are three reasons why Community Management of your social media channels in the marketing mix would be better off  if managed by experts outside of your organization.  In the long run, it would be more effective and efficient to outsource your community management.

1. Community managers (and their agencies) live and breathe social media

If…

Word of Mouth Marketing using Social Media

Word-of-Mouth (WOM) is the primary factor behind 20% to 50% of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive (factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would).  And its influence will probably grow because the digita…

Following Up on Leads

Basic Tips For A Successful Lead Follow-up

For companies looking to drive business online, lots of time and money is invested in lead generation. But what do you do when the leads start flowing in?

Though leads follow up may sometimes look daunting, successfully following up on a lead and starting the process that will take it to a sale doesn’t have to be a trying and disappointing…

Optimizing Facebook Engagement: What Newsfeed Content Works

Every brand, product and target audience is different, so perfecting type of content is a unique process for each brand. While Tabs have played a significant role in how brands use Facebook to reach their customers, this blog points to a much deeper issue regarding any brand’s social strategy. Tabs are only part of the equation.  The key lies in the quality content that continuously inspires…

Why Page Publishing Should be Your Business’ Core Competency

According to FB report, the best ads come from posts on your Page, so our best practices for Page publishing apply to Page posts and to ads and sponsored stories.  Here are some Posting best practices recommended  by FB:

 

Get the basics down.

Be succinct. Posts between 100 and 250 characters (less than 3 lines of text) see about 60% more likes, comments and shares than…

How to Make a Successful Facebook Conversion Funnel

The keys to leading a person from being a casual visitor to Liking a FB fanpage, and through making a purchase, depend on having a solid social strategy and compelling offers that get your community excited about. So how can your company make a successful conversion?  Let’s go over some of the key factors and talk about how they can be applied to marketing on the world’s largest socia…

The Power of Storytelling is Authenticity and Novelty

Stories are authentic human experiences. Stories can also build relationships, and bring people closer together.  Stories connect us to each other.  Whether we are aware of it or not, stories have a huge impact on who we are, the way we learn, and the way we teach. A good story can capture the attention of a huge audience, and really cement a point that you are trying to make. Stories lea…

12 Conversion Rate Optimization (CRO) Tips Based on Human Psychology and Behavioral Economics

First a disclaimer:  Especially in social media, there are no such things as rules in conversion rate optimization.  What works in one situation may not be the same for another.   Nevertheless, there are a number of hardwired human traits and behavioral patterns understood by psychologists, behavioral economists and other social scientists that we can use to increase our conversions.

Her…

Customer Spotlight: Green Square Growers

New York doesn’t have acres of land to grow fresh food. However, rooftop spaces can always be maximized to include growing fresh produce. Brooklyn Grange, the largest rooftop farm in NYC grows salad greens, rainbow chard, kale, basil, eggplant, cucumbers and ground cherries. This is one of the biggest projects funded by Mayor Bloomberg as part of the Green Infrastructure program that w…

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