Monthly Archives

October 2012

Word of Mouth Marketing using Social Media

Word-of-Mouth (WOM) is the primary factor behind 20% to 50% of all purchasing decisions. Its influence is greatest when consumers are buying a product for the first time or when products are relatively expensive (factors that tend to make people conduct more research, seek more opinions, and deliberate longer than they otherwise would).  And its influence will probably grow because the digita…

Following Up on Leads

Basic Tips For A Successful Lead Follow-up

For companies looking to drive business online, lots of time and money is invested in lead generation. But what do you do when the leads start flowing in?

Though leads follow up may sometimes look daunting, successfully following up on a lead and starting the process that will take it to a sale doesn’t have to be a trying and disappointing…

Optimizing Facebook Engagement: What Newsfeed Content Works

Every brand, product and target audience is different, so perfecting type of content is a unique process for each brand. While Tabs have played a significant role in how brands use Facebook to reach their customers, this blog points to a much deeper issue regarding any brand’s social strategy. Tabs are only part of the equation.  The key lies in the quality content that continuously inspires…

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