Monthly Archives

September 2012

Why Page Publishing Should be Your Business’ Core Competency

According to FB report, the best ads come from posts on your Page, so our best practices for Page publishing apply to Page posts and to ads and sponsored stories.  Here are some Posting best practices recommended  by FB:

 

Get the basics down.

Be succinct. Posts between 100 and 250 characters (less than 3 lines of text) see about 60% more likes, comments and shares than…

How to Make a Successful Facebook Conversion Funnel

The keys to leading a person from being a casual visitor to Liking a FB fanpage, and through making a purchase, depend on having a solid social strategy and compelling offers that get your community excited about. So how can your company make a successful conversion?  Let’s go over some of the key factors and talk about how they can be applied to marketing on the world’s largest socia…

The Power of Storytelling is Authenticity and Novelty

Stories are authentic human experiences. Stories can also build relationships, and bring people closer together.  Stories connect us to each other.  Whether we are aware of it or not, stories have a huge impact on who we are, the way we learn, and the way we teach. A good story can capture the attention of a huge audience, and really cement a point that you are trying to make. Stories lea…

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