Monthly Archives

April 2012

12 Conversion Rate Optimization (CRO) Tips Based on Human Psychology and Behavioral Economics

First a disclaimer:  Especially in social media, there are no such things as rules in conversion rate optimization.  What works in one situation may not be the same for another.   Nevertheless, there are a number of hardwired human traits and behavioral patterns understood by psychologists, behavioral economists and other social scientists that we can use to increase our conversions.

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